After I did a tremendous amount of research, I "stumbled" on Dr. Doug Lisle's book The Pleasure Trap. His observation above is absolutely correct. When approached properly ... (satiety & taste) - identify foods with health benefits that taste great ... our taste buds change. Slowly, but surely, you can move away from the foods that create havoc with your weight and health. However, you must give it at least thirty days. Of course, the longer you do this, the easier it gets and you will never return to those horrific foods. When this approach is used, there is no willpower required and you will not feel deprived.